| Paramount to court teens with Habbo |
|
|
|
| Written by Joseph B. Mauceri | |
| Tuesday, 29 January 2008 | |
|
BY Marc Graser {Variety} - Paramount Pictures Digital Entertainment has inked a licensing deal with online virtual world Habbo to court teens with the studio's pics. Habbo is considered the largest online virtual world for teens, with more than 1.8 million members among the demographic in North America. It has 8 million unique users visiting the site worldwide. Par pact is Habbo's first with a major studio. Par is courting others to use its films to attract young demos as well, while giving Habbo new merchandise to offer its user base. Habbo had already been developing an original animated series with Lionsgate to appear on the site. "The Habbo audience demands that their community reflect today's real-world pop culture entertainment landscape," said Teemu Huuhtanen, executive VP of Habbo business and the company's North America prexy. "By establishing a licensing deal with a leading studio like Paramount Pictures Digital Entertainment, we are able to produce themed virtual goods relevant to the movies our teen audience is watching, while simultaneously implementing impactful promotional campaigns for the studio." LINK THIS ARTICLE             |
| < Prev | Next > |
|---|
Interested in becoming an advertiser on FEARS?
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it