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Written by Kenneth Hein, Brandweek
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Wednesday, 23 July 2008 |
A Dark Knight promotion, featuring a chocolate cake wired to look like an explosive device, prompted a local San Antonio, Texas, news station to call in the bomb squad earlier this week.
Echoing the Aqua Teen Hunger Force bomb scare in Boston in Feb. 2007, the low-budget guerilla campaign delivered some unintended results for the Santikos Theater chain.
"Causing that kind of disturbance with the bomb squad and police officers was never our intention," said Meghan Vincent, a rep for the eight-theater chain in Texas. "This was not exactly the kind of press we were going for."
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Written by Joseph B. Mauceri
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Wednesday, 23 July 2008 |
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IFC Entertainment picks up US rights for IFC's Festival Direct On Demand
and DVD Platform Nationwide
~ Anchor Bay Entertainment Acquires Canadian DVD Rights ~
~ Canadian Super Channel Acquires Broadcast Rights ~
~ Official Selection of the 2008 Sitges International Film Festival~
New York, NY (July 22nd, 2008) – Christopher Denham’s directorial debut; HOME MOVIE, scares up critical reviews at the Montreal’s 2008 Fantasia Film Festival. Mitch Davis, the Festival Programmer, was overwhelmed by Christopher Denham’s film. " The atmosphere in the theater at both screenings was incredible - by the last act people were hanging on every word - and many are now calling it the standout experience of the festival. It's a tough, upsetting film, but it’s a rewarding one, and the way it played here perfectly illustrates how strongly it plays to crowds. I personally love this film and consider it to be one of 2008's key discoveries. Christopher Denham is an extraordinary new talent." |
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Written by fearsmaster
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Tuesday, 22 July 2008 |
FOR IMMEDIATE RELEASE
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EMCE TOYS ANNOUNCES DELAY
IN NIGHT OF THE LIVING DEAD TOY LINE
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QUEENS, NEW YORK: EMCE Toys, the brand that helped bring classic ‘70s toy company MEGO back from the dead this year, announced that the release of its previously announced line of NIGHT OF THE LIVING DEAD 8” action figures is delayed until later in the year. The figures were announced in March with an initial release date of June.
“This is a challenging year for anyone who works with Chinese factories,” said Joe Sena, President of SphereWerx Micromedia, who founded the EMCE brand with Paul “Dr. Mego” Clarke. “Our factory has been great and produced excellent quality product up to now. However, we’re told that labor shortages and hours reductions due to Olympic-related emissions mandates have had a big impact on production.”
Production was also held up to make way for the completion of the second wave of STAR TREK action figures EMCE produces with Diamond Select Toys. “The delays impacted everything we were doing over there, and we have an obligation to our partners at DST to deliver the Trek toys unencumbered by NOTLD,” said Sena. “Until we got those releases sorted out, we couldn’t in good conscience clog up the works with this line.”
The idea of using another, cheaper factory was considered, but dismissed. “It’s very easy to get MEGO wrong,” said Clarke. “Although the situation is frustrating, we looked at other factories and didn’t get the same comfort level as with the one I’ve been working with for 10 years in the action figure customizing business. These guys get it right every time, and I’d rather take longer getting it right than hurry up getting it wrong.”
To show progress, EMCE released an image of the packaging for the NOTLD figures, which include illustrations of the characters by original MEGO artist Harold Schull. That image can be downloaded <a href="http://www.emcetoys.com/shared/notld_card_zombie_sm.jpg">here</a>
The first two figures to be released are Bill Hinzman as the “Graveyard Zombie” from the film’s opening scene, and Duane Jones as “Ben”, the rifle-toting hero. The next release includes Judith O’Dea as “Barbra” and Kyra Schon as the “Karen Cooper Zombie”. All figures are approved by the actors or their respective estates. The first two figures are delayed from the initial June date to October, and the second two figures will come out closer to the end-of-year holiday season.
“All customer preorders and retailer wholesale orders, including the exclusive LA Fangoria convention BW variant, will stil be honored as long as the customer still wants them,” said Sena.
In 1974, MEGO invented the licensed action figure with their distinctive eight-inch lines based on classic scifi and superhero characters, then expanding the lines to include electronic toys and playsets. An entire generation of fans had their very own “U.S.S. Enterprise Bridge” or a removable-cowl Batman at some point.
MEGO closed its doors in 1982, leading to a sky-rocketing in the value of these prized collectibles.
In 2006, genre marketer SphereWerx created the EMCE Toys brand with Paul “Dr. Mego” Clarke, a MEGO specialist who provides custom figures for Cartoon Network’s show “Robot Chicken”. EMCE released painstaking reproductions of STAR TREK and PLANET OF THE APES MEGOs through Diamond Select Toys in 2007.
The figures will retail for $18.99 and will be available through comic book, toy and pop culture shops, as well as online and at horror conventions throughout the US. They will also be featured at the booths of actors Hinzman, O’Dea and Schon at all NIGHT OF THE LIVING DEAD 40th Anniversary appearances.
They are co-branded with FearWerx, SphereWerx’s proprietary horror merchandise brand.
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ABOUT EMCE TOYS AND SPHEREWERX MICROMEDIA
EMCE Toys was founded in 2006 by SphereWerx Micromedia. EMCE is dedicated to recreating the classic lines and new figures with the playability of the original toys created by MEGO Corp. All figures are either licensed directly or through its license-holding partners and includes the input and approval of the Abrams family, who founded the original MEGO Corp.
SphereWerx Micromedia develops apparel and collectibles for fans of popular subcultures, under its proprietary brands EMCE Toys, FearWerx, CosmicWerx and HeroWerx. These are sold through distribution partners or through its proprietary network of online stores and live event kiosks.
SphereWerx also created the StoreWerx syndicated e-commerce service, operating the online retail stores for known genre brands such as Starlog, Fangoria, Dread Central, Rue Morgue and others.
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Written by fearsmaster
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Tuesday, 22 July 2008 |
 World Toy and Collectible manufacturers and retailers are taking a hit as a consequence of Olympic goodwill. Fearsmag.com has learned (from the press releases submitted to us.) that the Beijing Olympics are causing delays in the production and release of various toys and collectibles worldwide.
The Chinese government has forced the closure of factories near Beijing for a month, in hopes that the world's athletes might not suck in quite as much poison as the average Chinese citizen from that thick chemical smog passing for air in China.
Because of this, the Chinese government has caused manufacturers and retailers worldwide to miss production and sales deadlines. This is mostly due to the Chinese government's as usual inefficient way of informing manufacturers of their plans months before the Olympics.
However foreign companies aren't the only ones being adversely affected by the Olympian Air Cleanse, thousands Chinese workers who have been pulled off their jobs were told they had been treated to a "cooperative-comrade" month's long UNPAID VACATION. --Serious consequences for people who make on average $1 a day and more ominous evidence of China's lack of workers' rights.
related links:
HERE and HERE
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Written by Joseph B. Mauceri
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Monday, 21 July 2008 |
Filmmakers Challenged to Synthesize Two Storytelling Media!
New York, NY—July 21, 2008—Dorchester Publishing and Circle of Seven Productions have teamed up to present a contest offering a once-in-a-lifetime opportunity for amateur and professional filmmakers who also love books. Participants will create book trailers based on their favorite novel in the SHOMI series of modern-day fantasy fiction. The best trailer—as selected by internationally bestselling author Stephen King—will be shown at a movie premiere in New York City as well as a theater in the winner’s home market. |
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